LVL UP

 

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Youth Workforce Development and Training Academy

 

The LVL UP Creative Campaigns For Change is a social marketing campaign designed to educate youth in vulnerable communities in Sacramento about staying mentally and physically healthy during and following the COVID-19 pandemic. 

During this time together you will learn social media marketing through art, design, and creativity. Design and assist in dissemination yard signs, flyers, posters, website, social media, videos, and t-shirts - all culturally and socially relevant.  

We will provide digital marketing training and work opportunities to underserved youth who are now unable to find work after COVID-19 dramatically reduced the availability of jobs that have historically been all that is available to this age group. 

 

Our youth are already experts in this realm of social media with more than 81% of 15-25 year olds in the U.S. (our workforce pool) spending 1-2 hours daily on platforms like Youtube.com and Facebook. They keenly discern the difference between quality content and design that will work and content that will not. This makes them a gold mine for content creators and focus groups for shaping what works online. With the heavy impact of COVID-19 to our youth workforce and our small business community, we seek to restore employment opportunities to our youth while helping small businesses reboot, rebrand, and relaunch in the digital community. 

 

Many of our local Sacramento students are constantly surrounded by negative and sedentary influences and need a safe place to better themselves through activities that are of interest and training that yields income in an entrepreneurial way. Our organization demonstrates a grassroots approach to addressing social issues that require significant trust building, cultural understanding and language to build anti-oppression practices that work. In addition to giving hope through the arts, our daily work grew to include financial education, life & social skills training, entrepreneurship training, and the provision of emergency clothing, and hygiene items for self care.

Our Impact

I am honored to say that I have had the pleasure of working with Miss Tee during the past six months, while COVID-19 has severely hit our community and made difficult and inequitable systems for youth more visible for all to see. We’ve sat on committees together and discussed and planned the work that needs to be done. And she is in the forefront of this work. She and the amazing artists and youth she works with have jumped in with resources, positive messaging, support for those in need and teaching – both in person where students gather for much needed supplies and services and virtually, with a variety of online classes and resources demonstrating her powerful teaching and dance skills.
— Melissa Cirone, Programs Manager, Arts & Community Programs, Sacramento Office of Arts & Culture

Create and Build With Us

The LVL UP Creative Campaigns For Change is a social marketing campaign designed to educate youth in vulnerable communities in Sacramento about staying mentally and physically healthy during and following the COVID-19 pandemic. During this time together, we will teach social media marketing through art, design, and creativity. Design and assist in dissemination yard signs, flyers, posters, website, social media, videos, and t-shirts - all culturally and socially relevant.  

We will provide digital marketing training and work opportunities to underserved youth who are now unable to find work after COVID-19 dramatically reduced the availability of jobs that have historically been all that is available to this age group.

Do you represent a state or local agency that is looking to further develop creative campaigns by youth to communicate vital information and resource availabilities to their communities? Or would you like to sponsor this program? Get in touch!

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